Google, after acquiring Doubleclick, has started offering new ways for publishers to maximize their ad revenue. In continuing efforts to provide publishers of all sizes with tools to improve revenue opportunities and productivity, today announced a new tool with the beta launch of Google Ad Manager. Google Ad Manager is a hosted ad management solution that can help publishers sell, schedule, deliver, and measure all of directly-sold and network-based inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates. Best of all, Google Ad Manager is free.
Following are few features of Google Ad Manage:
- Simple, intuitive user interface: Decrease training time and trafficking steps with simplified tagging and inventory management.
- Google serving speed and reliability: Ensure quicker ad delivery and fewer reporting discrepancies.
- Significant cost savings: it’s free! Pay nothing for ad serving, feature upgrades, or system maintenance.
Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. Ad Manager doesn’t require exclusivity. You’re free to use other ad management and ad serving products along with Google Ad Manager or switch to another provider at any time. With Google Ad Manager, you can optionally enable AdSense to deliver the best-paying ad source for each impression.
As this is still in beta, Google Ad Manager is available to publishers by invitation only. If you’re interested in learning more about it or would like to be considered for the program, visit the Google Ad Manager site.