Google has very clear guidelines outlined for placement of Adsense ads on any publisher’s website. As per google, “It’s important to consider how your ad implementations affect not only your click-through rate, but your users’ and advertisers’ experience as well”. Following are two optimization guidelines which shall keep you out of trouble with your adsense a/c:
- Ads shouldn’t be placed under a title or section heading in a way that misguides the visitor for ads not being ads. For example, ads shouldn’t be placed under titles such as “Today’s Hot Deals” or “India Super Discount Offers”. Placing ads directly below titles such as these misguides your users to think that the links in the ads are publisher-created content.
- Ads should be easily distinguishable from surrounding content. You should not place an ad unit by a group of links having identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, recommended solution is to use a different color for the ad titles or indenting the ad unit to help distinguish the ads from content created by you.
These guidelines will help in the long-term relationship between you as a publisher, AdWords advertisers, and your sites’ visitors, and this will help ensure your continued success by way of manifold increase in your earnings.