The .ASIA registrations opened up for all from 1200 GMT on 26th March. The .ASIA Landrush was a colossal successand it can only be anticipated the .ASIA count to augment further. dot ASIA is a highly recognisable phrase that is short, easy to remember, versatile but specific and focused on the Asia identity. It captures the essence of the community served and is a sustainable phrase that will not easily become obsolete. “Asia” traverses a broad region yet elicits a clear concept and coherence of the community, providing registrants tremendous value in establishing an Internet presence with global recognition and regional significance.